RESEARCH
AREA
Feb 15, 2023
17:00 CET / 16:00 GMT
Twilio Segment Summit - Good Data Better Marketing
Free
TICKET
ABOUT THE EVENT
Emerging Trends in Customer Engagement
17:00 CET - 16:00 GMT
A fireside chat on the latest trends in customer engagement. In this session, you'll discover the most effective strategies for building lasting relationships with your customers. You'll explore how to leverage data and technologyto personalize interactions, and how to create an engaging customer journey. Get ready to maximize customer engagement and strengthen relationships!
Discussion on the key trends driving customer engagement today, such as personalization, first-party data, and omnichannel
Best practices for leveraging data and technology to personalize customer interactions and improve the customer journey
Strategies for building and maintaining strong customer relationships in an increasingly digital world
Leveraging Data Across the Entire Customer Lifecycle
17:45 CET - 16:45 GMT
Chris Koehler will share examples of leveraging data to remove buyer friction and techniques to efficiently build pipeline by working with cross-functional partners leading to higher retention and revenue re-acceleration.
How Businesses are Scaling Efficiently in 2023
18:30 CET - 17:30 GMT
Join Amazon, Databricks, Capgemini and The Trade Desk in this panel to discuss new changing perspectives on growth and data, how to handle the cookieless world, and what the future holds. Discuss the challenges and opportunities of the coming year.
Growth trends to watch in 2023
How businesses are evolving their advertising strategy
Efficient ways to engage and retain customers
Customer Data Maturity: How to Get the Most out of your CDP (Customer Data Strategy)
19:15 CET - 18:15 GMT
Learn all about the maturity curve of customer data strategy, from basic customer data collection techniques to a more sophisticated data-driven omnichannel approach
Discover the progression of customer data strategy, from basic data collection to a more sophisticated data-driven omnichannel approach. Understand how to leverage customer data to gain insights, drive customer engagement, and optimize the customer experience.
Best practices around building a data strategy
Personalize your customer data strategy
Learn about business data competencies
Increase Customer Lifetime Value in a Cookieless World
20:00 CET - 19:00 GMT
How Twilio Segment’s leading Customer Data Platform helps build a complete view of your customers and reduces costs – while solving your cookie problem in the process.
Start collecting customer data and integrating your data stack in minutes
Automatically perform identity resolution and create unified customer profiles
Build personalized, omnichannel customer journeys with Twilio Engage
EVENT DURATION - 4 H
WHO IS THE SPEAKER
Emerging Trends in Customer Engagement
Brian Ng - SVP of Marketing, AAA
Katrina Wong - VP of Product Marketing & Demand Generation Twilio Segment
Leveraging Data Across the Entire Customer Lifecycle
Chris Koehler - Chief Marketing Officer, Box
Kailey Raymond - Enterprise Marketing Lead, Twilio Segment
How Businesses are Scaling Efficiently in 2023
Teresa Uthurralt - Director, Global Partner Development, Amazon
Neerav Vyas - Global Head of Customer First | Data & AI, Capgemini
Steve Sobel - Global Head Communications, Media & Entertainment GTM, Databricks
Ben Sylvan - GM, Retail Data Partnerships, The Trade Desk
Kevin Harris - VP of Global Business Development & Alliances, Twilio Segment
Customer Data Maturity: How to Get the Most out of your CDP (Customer Data Strategy)
Seth Familian - Director of Global Advisory Services, Twilio Segment
Geoffrey Keating - Head of Content Marketing, Twilio Segment
Increase Customer Lifetime Value in a Cookieless World
Charles Crawford - Product Marketing Manager, Twilio Segment
