How do you test an innovative idea?

Innovate to advance

Innovation is more than a groundbreaking idea for a product or service. It’s about ideas that people actually want to buy. In this masterclass you will get everything you need to turn ideas into customer-driven innovation.

What you will get?

• Why iterative testing of button colors isn’t worth your time

• How to design tests for radical ideas quickly & cheaply

• How to prove and improve ideas with user behavior

• The process & methods of innovation testing

EVENT DURATION - 1 H