PRODUCT DESIGN
AREA
Feb 15, 2023
13:00 CET / 12:00 GMT
Customer Journey Mapping 2.0
Free
TICKET
ABOUT THE EVENT
Customer Journey Mapping
Customer journey mapping is one of the most common and essential tools in the service design process. It allows you to plot the entire user experience of a service through the eyes of its users.
This way, the customer journey map provides important insights about which areas to focus on when improving your service.
In this session, you will understand how service to approach
Discuss how to use a Customer Journey Map as an innovation tool
Share how you can use a Customer Journey in your organization, to transform from a project-focused way of working to continuous improvements.
EVENT DURATION - 1 H
WHO IS THE SPEAKER
Emma Schalkers
Service designer specialist in finding the way to positive impact.
Koos Design Studio
Koos is a fast-growing strategic design agency, founded in 2009 with offices in Amsterdam, Lisbon and Berlin.
They believe design is the answer to solve the complex challenges we face as a society. Their mission is to inspire organisations and governments and accelerate positive change.
